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Please read these Policies together. The Privacy Policy sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to personal information and details of how to contact us if you have a complaint. The Website use tells you who we are, and the Cookie Policy on how we might use cookies on the website.

Privacy Policy

Dance into Business is committed to protecting and respecting your privacy. This Privacy Notice explains what happens if we have contacted you directly or when you visit the website, complete the feedback form and click the Buy Now button. This Notice only applies to Dance into Business; links to Privacy Notices of other organisations that we are connected to are shown below, and it is your responsibility to be aware of how they may treat your personal information.


Direct approach

Your email might be used to contact you about this book because you or your business are related to the dance industry. Your email will have been found from publicly available sources. Dance into Business will not use your email for marketing purposes other than for informing you or your business about the current or future editions of this publication unless you have informed us that you do not wish to be contacted in which case your email will be deleted.

Direct orders or enquiries

If you have contacted us directly with an order, we will store your contact details, and the nature of your enquiry in order to fulfill any orders. Once an order has been fulfilled, the order will be filed with a customer invoice and payment record and your contact details retained in accordance with the law relating to the retention of financial records. Your contact details will not be used for marketing or any other similar purpose, unless you have given permission to do so.. No information will be retained, sold, rented or passed on to other organisations, other than in the circumstances below.

Personal information

Dance into Business has a Feedback form which asks you to provide the following personal information: Name, Email and Work status. Your participation in feedback is entirely voluntary, unless you have a question about this Policy.

The form is used to seek your views or comments on Dance into Business. Your feedback is directed to an email address and is used solely to gauge interest in the book; to provide an answer to a question; to enter into a discussion with the correspondent if necessary and appropriate; or to form the basis for inclusion in future editions of Dance into Business.

This feedback information is not stored in any systematic way, and is not used for marketing or any other similar purpose, unless you have given permission to do so. Once your views or comments have been noted, or resolved, the email will be deleted. No personal information will be retained, sold, rented or passed on to other organisations, other than in the circumstances below.

Google Analytics

Google Analytics monitor the traffic on the website. It collects information anonymously and reports website trends without identifying individual visitors. If you require more information about how Google uses data, click on this link .


If you engage with Dance into Business through its Facebook page, it remains within the platform. Dance into Business may use this information to customise online advertising, and if you have provided a review we will request your permission if we wish to use it. If you require more information about how Facebook uses data, click on this link


If you click on the Order Now button you will be redirected to the book store in order to complete your purchase. Amazon have their own Privacy Notice which can be found on .


The author is a registered user ("member") of LinkedIn and shares his professional identity, exchanges knowledge and professional insights, and posts and views relevant content including matters relating to Dance into Business with other users.. Some content and data is viewable to non-members ("visitors"). LinkedIn have their own Privacy Policy, including their Cookie Policy, which can be found on

Review and Amendment Policy

These Policies – Privacy, Cookie, Website Use, Copyright and Trademark - will be reviewed annually, or as and when changes in legislation or additional services require it. The last review date is shown at the bottom of this page.

it is the responsibility of the visitor to be aware of the latest versions. Any complaints or queries regarding the Privacy Notice and our privacy practices can be sent by email using the Feedback form.

Reviewed November 2023 (next review: November 2024)

Cookie Policy

Many websites use 'cookies' which is a small text file that a website places on your PC, laptop, tablet or mobile device to remember your preferences. Dance into Business only uses cookies essential to its functionality, and  Google Analytics, a service which uses its own cookies to track visitor interactions and transmits website traffic to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. The reports provided by Google Analytics help Dance into Business to understand website traffic and webpage usage, and how we might improve your experience. 

Enabling these cookies generally provides the visitor with a better experience, but . You may can refuse the use of cookies by clicking on the appropriate settings on your browser. You can learn more about cookies on

Website use

This website is operated by Richard Thom trading as Dance into Business. These policies, terms and conditions only relate to your use of this website; and by using this website, you accept these policies, terms and conditions in full.


You are bound by the Copyright and Trademark statement below in your use of the contents of the website.


You must not use this website in any way that causes, or may cause, damage or impairment to the accessibility and availability of the website; or in any way or for any purpose or activity which is unlawful, illegal, fraudulent or harmful.


You must not use this website to copy, store, host, transmit, send, use, publish, hack or distribute any material which consists of or is linked to any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software. You must not conduct any systematic or automated data collection activities including without limitation scraping, data mining, data extraction and data harvesting on or in relation to this website without the permission in writing of the copyright owner.

This website is provided “as is” without any representations, warranties, obligations and liabilities, express or implied, in relation to the information and materials provided on the website. The website sets out extracts of the content and structure of the book, which represents the personal views of the author and those who have given testimonials.  The book itself is intended to be no more than a general overview.

The book is sold on the understanding that the author and publisher are not engaged in providing formal legal, accounting, or other professional advice and that no such advice has been given in this book. Nothing on this website constitutes, or is meant to constitute, advice of any a similar kind.  If visitors and readers require such advice, they are strongly encouraged to seek the services of an appropriate professional person before making any decisions and should not merely rely on certain general statements made in the book and reproduced in part on the website.

Neither the publisher nor the author is responsible for the results of actions taken based on information contained on this website and in the book, nor for any errors or omissions. They shall not be liable for any such errors or omissions and there shall be no liability for any loss, injury or damages of any kind caused by using the information contained within this book and reproduced in part on the website.

If you disagree with these terms and conditions or any part of these terms and conditions, or you think they are unreasonable, you should not use the website. Dance into Business reserves the right to take action appropriate to any breaches, such as suspending, blocking or prohibiting access through appropriate channels, and or commencing court proceedings.

It is possible that the website may not be available from time to time due to changes to the content, the host server going down, or Dance into Business determining that a website is no longer required.

Copyright and Trade Mark

The book, this website and its contents are copyright of Richard Thom. All rights are reserved.


No part of the website and its contents may be redistributed or reproduced in any form other than where you have printed or downloaded content for your personal and non-commercial use only. You may not distribute, commercially exploit, or promote the content, nor store, introduce or transmit to any other website, other forms of retrieval system, or in any form or by any means (electronic, mechanical, photocopying, recording, scanning or otherwise) without the permission in writing of the copyright owner.

Website © Richard Thom 2022

Book © Richard Thom 2018

Cover image © Lachlan Thom 2018

Dance into Business ® is an EU and UK registered trademark 017963973

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