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The Book

You don't have to be in the dance industry to read this book.   The types of business and laws described in this book are generally those of the United Kingdom, but similarities exist in many countries.


The principles in the book are those applicable to the self-employed., and many of the principles can be applied to other dance businesses such as productions, conferences, workshops, and course provision, or to other products and services.

Whether you are about to take up employment, become an employer, start your own dance business or are already running one and thinking of expanding or selling, and want some guidance, this book is for you.


If you are passionate about dance, teaching, hard work, are driven to succeed, motivated, resilient, committed and disciplined, this book is for you.

Using insight from working in the dance world, Dance into Business is intended as a guide and contains helpful tips and practical examples.

Dance into Business demystifies the concepts surrounding employment and self-employment and looks at the main stages of getting into business: - preparation, planning, setting up and starting out.

It is designed to be accessible and practical. It sets out the principals of business plans, budgets, costing, pricing, cash flow, break-even, finance, operations, and other issues that can be key components to a successful business.


It has a Contents listing, Introduction, Chapters, Key Points, Case Studies, Tables and Appendices:

Cover of Dance into Business


There are chapters on:

  Choosing your options

  Going self-employed

  Writing a business plan

  Choosing a business name

  Choosing a business structure

  Using financial tools

  Costing your business

  Setting fees

  Analysing cash flow


  Paying taxes

  Up and running


  Complying with the law

  Attracting customers

  Engaging freelancers

  Using volunteers


  Buying (or selling) a business

 Because of the complexity of different jurisdictions, Dance into Business can only ever be read as a guide or general overview, the examples and exercises illustrative only and readers should always seek appropriate professional advice as formal legal, accounting, or other professional advice has not been given in this book.

"A comprehensive and detailed guide for dance teachers at every stage of their career. This book covers all aspects of financial regulation, business and legislation that will be required on the journey through the life of a dance school business."

Anne Walker MBE

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